Venture
E-Commerce and Instant Delivery Platform
Designed the complete direct-to-consumer e-commerce experience and localized fast-delivery integration for a specialized apparel brand. Focused on conversion rate optimization, sensitive user education, and friction-free checkout paths in an emerging market.
Project Duration :
2025 - Ongoing
Client :
Clair
Industry :
E-commerce
Role :
Founder & Lead Brand Designer
Team size :
Solo
Tools :
Shopify • Figma • Adobe Illustrator • CapCut
The Vision :
As a French founder living in Georgia, I realized that healthy, modern period-proof apparel was completely unavailable in the local market. Traditional options dominated, but they lacked comfort and sustainability.
I decided to found Clair to introduce the very first healthy, leak-proof alternative to the country, aiming to normalize intimate wellness and bring high-quality period care to Georgian women.
Designing for a Cultural Shift
Introducing a brand-new product category to a traditional, skeptical audience meant the digital storefront had to do much more than just sell. It had to educate and de-stigmatize.
I designed a minimalist, high-trust Shopify experience that placed user education at the forefront. I built an interactive sizing and absorption guide to eliminate fit anxiety and translate multi-layer tech into clear, reassuring visual benchmarks.
Open Figma Prototype
Driving Education via Social First
Because the product was entirely new to the region, the storefront alone wasn't enough. I designed a multi-channel educational strategy across Instagram, Facebook, and TikTok to meet users where they were.
By producing highly visual, informative content and collaborating with local Georgian influencers who openly discussed menstrual health, we dismantled local taboos. This off-platform educational funnel directly drove high-intent traffic to our digital storefront.
The Impact
By aligning high-trust UI, organic social education, and instant local fulfillment, the venture achieved profitability within the first 6 months of launch. The platform successfully scaled our brand presence from 0 to 2000 organic followers.
The storefront now maintains a consistent baseline of 100 daily website visitors and generates steady daily orders through integrated Wolt delivery networks.
More Projects
Venture
E-Commerce and Instant Delivery Platform
Designed the complete direct-to-consumer e-commerce experience and localized fast-delivery integration for a specialized apparel brand. Focused on conversion rate optimization, sensitive user education, and friction-free checkout paths in an emerging market.
Project Duration :
2025 - Ongoing
Client :
Clair
Industry :
E-commerce
Role :
Founder & Lead Brand Designer
Team size :
Solo
Tools :
Shopify • Figma • Adobe Illustrator • CapCut
The Vision :
As a French founder living in Georgia, I realized that healthy, modern period-proof apparel was completely unavailable in the local market. Traditional options dominated, but they lacked comfort and sustainability.
I decided to found Clair to introduce the very first healthy, leak-proof alternative to the country, aiming to normalize intimate wellness and bring high-quality period care to Georgian women.
Designing for a Cultural Shift
Introducing a brand-new product category to a traditional, skeptical audience meant the digital storefront had to do much more than just sell. It had to educate and de-stigmatize.
I designed a minimalist, high-trust Shopify experience that placed user education at the forefront. I built an interactive sizing and absorption guide to eliminate fit anxiety and translate multi-layer tech into clear, reassuring visual benchmarks.
Open Figma Prototype
Driving Education via Social First
Because the product was entirely new to the region, the storefront alone wasn't enough. I designed a multi-channel educational strategy across Instagram, Facebook, and TikTok to meet users where they were.
By producing highly visual, informative content and collaborating with local Georgian influencers who openly discussed menstrual health, we dismantled local taboos. This off-platform educational funnel directly drove high-intent traffic to our digital storefront.
The Impact
By aligning high-trust UI, organic social education, and instant local fulfillment, the venture achieved profitability within the first 6 months of launch. The platform successfully scaled our brand presence from 0 to 2000 organic followers.
The storefront now maintains a consistent baseline of 100 daily website visitors and generates steady daily orders through integrated Wolt delivery networks.
More Projects
Venture
E-Commerce and Instant Delivery Platform
Designed the complete direct-to-consumer e-commerce experience and localized fast-delivery integration for a specialized apparel brand. Focused on conversion rate optimization, sensitive user education, and friction-free checkout paths in an emerging market.
Project Duration :
2025 - Ongoing
Client :
Clair
Industry :
E-commerce
Role :
Founder & Lead Brand Designer
Team size :
Solo
Tools :
Shopify • Figma • Adobe Illustrator • CapCut
The Vision :
As a French founder living in Georgia, I realized that healthy, modern period-proof apparel was completely unavailable in the local market. Traditional options dominated, but they lacked comfort and sustainability.
I decided to found Clair to introduce the very first healthy, leak-proof alternative to the country, aiming to normalize intimate wellness and bring high-quality period care to Georgian women.
Designing for a Cultural Shift
Introducing a brand-new product category to a traditional, skeptical audience meant the digital storefront had to do much more than just sell. It had to educate and de-stigmatize.
I designed a minimalist, high-trust Shopify experience that placed user education at the forefront. I built an interactive sizing and absorption guide to eliminate fit anxiety and translate multi-layer tech into clear, reassuring visual benchmarks.
Open Figma Prototype
Driving Education via Social First
Because the product was entirely new to the region, the storefront alone wasn't enough. I designed a multi-channel educational strategy across Instagram, Facebook, and TikTok to meet users where they were.
By producing highly visual, informative content and collaborating with local Georgian influencers who openly discussed menstrual health, we dismantled local taboos. This off-platform educational funnel directly drove high-intent traffic to our digital storefront.
The Impact
By aligning high-trust UI, organic social education, and instant local fulfillment, the venture achieved profitability within the first 6 months of launch. The platform successfully scaled our brand presence from 0 to 2000 organic followers.
The storefront now maintains a consistent baseline of 100 daily website visitors and generates steady daily orders through integrated Wolt delivery networks.